In the world of mobile applications, there have been the good, the bad, and the ugly. Now there is a new player in the application world, called “Yo.” Yes, you heard right, Yo.
Just to give you a glimpse of how basic it is, the application is literally a purple box. Exhilarating.
Yo is free in the app store and is a social networking 
application that is described as, “The simplest & most efficient communication tool in the world. Yo is a single-tap zero character communication tool.”
Now let me get this straight. Single tap, but no-character tool? How ridiculous… I thought.
How does this Simple Application Work?
Just like any other social networking application, you create a username and password. From there, you can go through your contacts and start adding users.
For me, it consisted of only four friends. I began to question why I even downloaded the app if no one uses it. However, I stuck with it.
Once you add users, you simply click on their name to send them a “Yo.” Once they receive the “Yo” their phone will vibrate with the notification, or if their phone is on volume, it will scream “Yo!”
That’s it. That is all you can do with the app. My blog post about it could essentially end right now. There is nothing more, and nothing less to do with the application.
However…Don’t Be Fooled
I just gave you an overview of all the functionality of the application. Does that sound like a million dollar idea?
Yo has not only generated over a million users but it has also raised $1.2 million dollars in angel funding. I cannot tell you why investors have put their money into Yo. As of now, there are not even advertisement pop-ups through the application, so I do not know how an app like this will create any revenue. 
How it Might Work
Personally, I currently use the app strictly with friends and family. It is a funny application and can be amusing if everyone is in the same room and everyone’s phone is screaming “Yo!”
Nonetheless, sports team have started using the app as well. For example, the French World Cup Team created a Yo account. Every time the team scores it will send a Yo to followers. I can see sports teams utilizing this app to Yo their fans when the team wins. Since there is no communication of what a Yo means, though, sports teams would have to make it clear what a “Yo” message is about.
Fun Fact
I told you the app was very simplistic. What I have not told you yet is that it was created in just eight hours. Wow!
So…will you Yo?! Let me know in the comments below or Tweet me @ceek22.