Anthony Rotolo ’02, G’06, social media strategist and assistant professor of practice at the Syracuse University School of Information Studies (iSchool), contributed a piece to the May 2010 issue of Tactics, the Public Relations Society of America’s award-winning newspaper. Rotolo’s piece, “Beyond friends and followers: Next steps for social media,” provides tips for organizations looking to take their social media strategy to the next level.
Tactics is a monthly publication that provides the latest news, trends, and how-to information about the public relations profession. It also includes current information on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media. The May 2010 issue featuring Rotolo’s piece will come out in early May.
Rotolo teaches graduate and undergraduate courses on social media at the Syracuse iSchool, where he earned a B.S. in Information Management and Technology and an M.S. in Information Management. In 2009, he was also appointed the first-ever social media strategist for the iSchool. In this position, Rotolo is working to expand the iSchool’s leadership in social media as an area of study and as a way to enhance traditional instruction. He is currently on a national speaking tour called Social Media 101: Join the Conversation, which focuses on the use of social media to advance professional and personal goals.