Social Fresh, a company sponsoring social media awareness events in under-served cities, has invited Syracuse University School of Information Studies (iSchool) Assistant Professor Anthony Rotolo to regularly contribute to its blog.
Rotolo’s first post, “5 Ways Colleges Can Get Social Media,” was published on October 5, 2010, and describes ways colleges can use social media to increase engagement with prospective students, current students, and alumni, as well as develop curriculum and strategies within the classroom.
Jason Keith, a social media strategist for mid to large companies, founded Social Fresh as a social media conference targeted toward marketers in smaller cities after noticing a disparity in social media events in cities that weren’t New York City, Boston, Los Angeles, or Chicago. His goal is to spread social media expertise to marketers in smaller regions.
Rotolo teaches graduate and undergraduate courses on social media. He was also appointed the first-ever social media strategist for the iSchool and Syracuse University in 2009. In this position, Rotolo is working to expand the iSchool’s leadership in social media as an area of study and as a way to enhance traditional instruction. Rotolo is currently traveling with Syracuse University on a speaking tour titled, “Social Media 101: Join the Conversation.” These events, which are scheduled in cites nationwide, invite attendees to strategize on how social media can be used to achieve professional and personal goals.
Rotolo holds a B.S. in Information Management and Technology and a M.S. in Information Management, both from the Syracuse University iSchool. In May 2009, he received the iSchool Outstanding Faculty of the Year Award, and in December, he received the Web-based Information Science Education Consortium’s 2009 Excellence in Online Education Award.