The Syracuse University School of Information Studies and MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, have teamed up to challenge iSchool students to see if they have what it takes to make it in the Big Leagues. They are sponsoring the University Challenge, a contest that invites students to develop new ideas that could end up on, the official web site of Major League Baseball.

The competition will put teams of students to the test by asking them to attack real-world problems in the world of technology and sports. Teams will submit competing solutions to demonstrate their creativity, insights and talents in a fun, interactive environment.

“We are so excited to be partnering with MLB Advanced Media to offer this unique opportunity to our students,” said Julie Walas, director of undergraduate recruitment at the iSchool. “Our students are technically savvy users of interactive sites like, so we think they’ll come up with some insightful and innovative proposals for MLB Advanced Media to consider implementing.”

Syracuse iSchool alumni and employees Josh Frost ’08 and Joe Kanakaraj ’00, along with fellow Syracuse University graduate, Mike Hoffman ’93, helped initiate the contest with Walas and iSchool Professor Jeffrey Rubin.

“A program like this offers students unique opportunities to put their iSchool experiences to immediate use in an educational, challenging, and team-oriented environment,” Frost said. “We eagerly await the many original, thought-provoking concepts this year’s iSchool students are sure to deliver.”

Registration for the contest, which is open to all students enrolled in iSchool courses, officially launched on Wednesday, September 1.

All iSchool students are encouraged to register and form a team, consisting of two to five members. All teams must register online at by 5 p.m. Friday, September 17.

The teams will have two months to develop their proposals and will have the opportunity to interact with MLBAM employees during a virtual Q&A session on October 22.

Teams are required to submit a draft proposal to the iSchool project coordinators by November 1. Final proposals are due by 5 p.m. Friday, November 12.

Selected members of each team that completes the contest will be given a fully-funded, once-in-a-lifetime trip to headquarters in New York City to pitch their final proposal. Each member of the winning team will receive prizes, including a subscription to MLB.TV Premium Yearly for the 2011 MLB season and merchandise packages from the shop.

For more information, visit or e-mail Julie Walas at