Communications is a rapidly changing field, with technology driving massive shifts in how people communicate and interact with each other, with the news media, and with businesses in every industry.
Today’s marketers, journalists and public relations professionals must also be savvy technologists. You’ll need to know how to navigate the backend of websites. Understand how SEO works. Study the implications of misinformation and what can be done about it. And be able to use data to inform decisions, from identifying new consumer markets, to measuring the effectiveness of advertising spends, to determining the headline that will draw the most readers.
That’s why students choose this dual degree with the Newhouse School of Communications. You’ll pair our renowned information and technology degree with a degree from our nationally recognized educator of journalists, PR pros, and other communications professionals. And graduate with the most in-demand skills in the communications industry, which is why they typically land the highest-paying jobs after graduation.