Krista Canfield McNish is a 2003 graduate of Syracuse University’s Newhouse School of Public Communication and the Whitman School of Management with degrees in Broadcast Journalism and Finance.
Canfield McNish owns her own bespoke public relations agency, Canfield McNish Consulting LLC, which focuses on senior level strategic communications and influencer relations for scrappy Silicon Valley startups and global travel brands. She is the founder of FoodWatershoes and is also a startup advisor to Travelade. Before starting her consultancy she was the vice president of corporate communications at Gogobot (Trip.com), a company that connects travelers with advice and reviews which was successfully acquired by Skyscanner. Prior to joining Gogobot she spent nearly seven years working on corporate, consumer and trade communications at LinkedIn both before and after the company's successful IPO. She also led communications efforts related to LinkedIn's expansion into international markets.
She has been closely involved with the iSchool since 2012, when she joined the school’s board of advisors. While at LinkedIn and Gogobot, Canfield McNish worked with the iSchool to regularly host students on the school’s Spring Break in Silicon Valley trip, where Syracuse University students are exposed to the startup and technology culture of California’s Bay Area.
In 2013 and 2014, Canfield McNish was recognized by Business Insider as one of the 50 best public relations people in the technology industry. She was also the World Technology Network’s 2014 World Technology Award winner in the marketing communications category.
Born in Washington, D.C., Canfield McNish grew up in Syracuse’s Onondaga Hill neighborhood and is a graduate of Westhill High School.