Marcene Sonneborn

Professor of Practice
245-C Hinds Hall
Phone: 315.443.2204
Marcene Sonneborn

Professor of Practice, iSchool and President, Innovation Management Consulting, Inc.

Marcene Sonneborn is a business development and management consultant, working in innovation and technology, creativity and strategic planning. She provides technical and business assistance to clients in new product development, R&D and commercialization, new concept marketing, and new ventures. She presents talks on emerging technologies and foresight for local groups including manufacturers and corporations primarily in New York State, and educational institutions throughout the northeast. Marcie enjoys following emerging technologies and projections of where they may lead, but now it looks to her as if everything leads to IT and informatics!

As a Professor of Practice, on contract, Marcie is the Regional Innovation and SBIR (Small Business Innovation Research) Specialist for the Central New York Technology Development Organization (TDO).  She operates the Central New York SBIR Outreach Program, which covers a 19-county region, including Central NY, the Southern Tier, and North Country. SBIR federal awards fund early stage high-risk technology development, from which Marcie’s clients have received over $200 million over the last 20 years, from eleven federal agencies. In 1997 Marcie was a recipient of a Tibbetts Award from the U.S. Small Business Administration, given for economic impact from technological innovation through SBIR awards.

Until Fall 2012, Marcie was an adjunct at the Whitman School of Management, teaching EEE 378 Imagination, an entrepreneurship and creativity course to undergraduate and graduate students, and teaching the capstone course for the Bachelor of Professional Studies (BPS) Program.  She has published articles in national and international journals about technology management and business development.

Marcie likes to teach courses that focus on individual, entrepreneurial, and enterprise development, including IDS 401What’s the Big Idea and the IDS Minor courses.  She is always looking for new opportunities to apply new  ideas leading to value creation.


Marcie enjoys collaborating on articles in areas of professional interest.  In 1989 as her final MBA project, she wrote an article with her co-author David Wilemon, PhD about the importance of early management decisions in technology companies.  It was published by Technovation, an Elsevier publication, republished in the Journal of Engineering Management Review and excerpted in multiple professional newsletters. She served on an editorial board for a technology transfer and management journal, and wrote a chapter on Marketing of Financial Services for a textbook published in Eastern Europe.  On contract from Adams Media in 2002, she wrote a publication about taking a business online. Marcie co-authored an article with Howard van Auken, PhD (Iowa State University) for a small business journal about benefits of SBIR as an early funding source.  And in 2009, she co-authored with Thomas B. Ward, PhD (University of Alabama) “Creative Expression in Virtual Worlds: Imitation, Imagination, and Individualized Collaboration,” published in Psychology of Aesthetics, Creativity, and the Arts. Marcie is willing to collaborate on research and writing in areas within her multiple fields of interest.


For her professional practice, Marcie is President of Innovation Management Consulting, Inc., founded in 1988. She consults with businesses in new product, service and venture development particularly in emerging technology fields. She applies tools from ideation and creativity, strategic planning and foresight, and technology transfer and commercialization. She also participates in Griffiss Institute’s Innovation Discovery Events to brainstorm new product concepts from Griffiss’ R&D labs and its patent portfolio.

Marcie specializes in marketing and entrepreneurial financing for small to medium sized companies through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) federal grant programs. She has operated this program on a part-time contract through a regional outreach program at the CNY Technology Development Organization (TDO) since 1992.  Funded by New York State, the SBIR Outreach program covered a 35-county region, through which her clients have received awards of over $200 million for innovative R&D projects.  On an SBA FAST award to NYS, she provided training across New York for SBIR advisors in other regions, serving universities including Syracuse, Cornell, Clarkson, Rensselaer Polytechnic Institute, Binghamton University and Upstate Medical University.  She consults in business development across technologies, including nanotechnology, biotechnology, materials science, engineering, and information science.  In 1997, Marcie was a recipient of a Tibbetts Award from the U.S. Small Business Administration.  This award is given for economic impact of technological innovation and business achievement.


As Assistant Professor of Practice in the School of Information Studies and previously as Adjunct Professor in the Entrepreneurship and Emerging Enterprises Department, Whitman School at Syracuse University, Marcene (Marcie) Sonneborn has taught classes in:

  1. Entrepreneurship and management (EEE 370 – Introduction to Entrepreneurship, IDS 402 – Idea to Startup, OGL 300 – Organizational Leadership)
  2. Creativity (EEE 378 – Imagination, IDS 401 – What’s the Big Idea?, and CIE Learning Community Ideation Labs); and
  3. Hybrid courses combining multiple disciplines and topics (IST 600 – Creating the Future of Virtual Business 3.0, and BPS 411 – Senior Capstone – Bachelor of Professional Studies).

In the iSchool she has taught IST 466 – Senior Capstone for two sections per semester, and in Spring 2016, she also taught IST 443 – Critique of the Information Age.


Marcie received her first masters degree in 1977 from the Health Studies Program in the Maxwell School of Citizenship, Syracuse University.  Her health related positions included:

  1. Medical technician, Hematology Laboratory (Upstate Medical Center, 1976-77)
  2. Hospital Administrative Residency (Albany Medical Center, 1977-78)
  3. Emergency Medical Services System (Data and Evaluation Specialist for CNY Hospital Association, 1978-80); and
  4. Center Administrator for the Central New Long Term Care Gerontology Center where she worked with the Medical Director to create the Program in Geriatrics (Upstate Medical University, 1980-84).

Marcie started her MBA degree in 1985, immediately after being employed half-time as the Administrative Director of the SU Nuclear Magnetic Resonance and Data Processing Laboratory in the Chemistry Department.  She also experienced her first university spinoff while in her MBA program. She managed the interface between the university and the company and provided early marketing and SBIR grant support as a part-time consultant for New Methods Research, Inc., a spinoff from the NMR Lab that marketed NMR spectroscopy software.  She attributes the adrenalin from that experience to her passion for new venture start ups.