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Reflecting on my Italian Summer

Throughout my time at Essére Atelier in Florence this summer, I learned so much about the world of marketing as well as global perspectives. A Life-changing Summer This experience made me think again about the classes that I will be taking during my next 2 years. While I loved getting to work in the social… Read the full article…


How Italians Use Social Media

A problem that I ran into during my first day at the internship was that I didn’t know anything about Italian social media. Because I am a member of Generation Z and in a major related to the internet and technology, I never thought I would have any trouble with being able to use platforms… Read the full article…


QR Codes: A Technology Without a User Base?

Quick-response codes, better known as QR codes, were introduced in the auto industry in Japan in 1994 to track vehicles during manufacture.  The first QR code scanner and reader applications for smartphones became available in the United States around 2010. For those unfamiliar with QR code scanning, it is a customer engagement technique where the… Read the full article…