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Social Media Roundup: Microsoft’s Big Announcement, Taylor Swift’s Interactive Ads, And More

Editor’s Note: The Social Media Roundup is a weekly feature of Information Space. 

Image by thedrum.com
Image by thedrum.com

Microsoft has big news this week as Steve Ballmer announced that he will retire as CEO within the next 12 months. As well, upon the completion of a process, he will choose his successor. Until that twelve months is up, Ballmer will continue as CEO and will lead Microsoft through the next steps of its transformation to a devices and services company that empowers people for the activities they value most

The popular video site, YouTube, recently launched a new version of its apps for iOS and Android. This update added a brand new look and a number of new and improved features. Find out what is included in the updates at Mashable.com.

Google is in the process of developing a full-fledged self-driving car that has been nick-named “robo taxi”. In order to make this business venture successful, they have also been working to make sure self-driving cars will be formally legalized in the U.S.

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Image by ihearttaylor.net

It doesn’t matter if you are a fan of Taylor Swift or not, you have to admit she and her marketing team is quite innovative when it comes to using social media. As she is promoting a new fragrance line, she is taking advantage of her large fan base on Twitter and Facebook. An interactive video called “#HiFromTaylor” pulls in images and details from users’ Facebook profiles to create the impression that the viewer is starring in a video with Swift   

WordPress version 3.6 is now live with some new functions and features.

The new features and updates include:

  • New Twenty Thirteen default theme.
  • Revamped Revisions to save every change with a new interface
  • Post Locking and Augmented Autosave to allow saves by authors and taking over post editing when more than one author is working on an individual post.
  • Built-in HTML5 media player for native audio and video embeds.
  • Improved integrations and oEmbed support for Spotify, Rdio and SoundCloud.
  • Easier Menu Editor.

Got comments on these topics? Go ahead and leave them here!

Lindsey Silverman

Lindsey is currently a student at the S.I. Newhouse School of Public Communications and School of Information Studies at Syracuse University. She loves all things social media, so connect with her on Twitter: @Lindzsilver

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