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Social Media Roundup: Microsoft’s Big Announcement, Taylor Swift’s Interactive Ads, And More

Editor’s Note: The Social Media Roundup is a weekly feature of Information Space. 

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Microsoft has big news this week as Steve Ballmer announced that he will retire as CEO within the next 12 months. As well, upon the completion of a process, he will choose his successor. Until that twelve months is up, Ballmer will continue as CEO and will lead Microsoft through the next steps of its transformation to a devices and services company that empowers people for the activities they value most

The popular video site, YouTube, recently launched a new version of its apps for iOS and Android. This update added a brand new look and a number of new and improved features. Find out what is included in the updates at

Google is in the process of developing a full-fledged self-driving car that has been nick-named “robo taxi”. In order to make this business venture successful, they have also been working to make sure self-driving cars will be formally legalized in the U.S.

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It doesn’t matter if you are a fan of Taylor Swift or not, you have to admit she and her marketing team is quite innovative when it comes to using social media. As she is promoting a new fragrance line, she is taking advantage of her large fan base on Twitter and Facebook. An interactive video called “#HiFromTaylor” pulls in images and details from users’ Facebook profiles to create the impression that the viewer is starring in a video with Swift   

WordPress version 3.6 is now live with some new functions and features.

The new features and updates include:

  • New Twenty Thirteen default theme.
  • Revamped Revisions to save every change with a new interface
  • Post Locking and Augmented Autosave to allow saves by authors and taking over post editing when more than one author is working on an individual post.
  • Built-in HTML5 media player for native audio and video embeds.
  • Improved integrations and oEmbed support for Spotify, Rdio and SoundCloud.
  • Easier Menu Editor.

Got comments on these topics? Go ahead and leave them here!

Lindsey Silverman

Lindsey is currently a student at the S.I. Newhouse School of Public Communications and School of Information Studies at Syracuse University. She loves all things social media, so connect with her on Twitter: @Lindzsilver

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