SXSW 2012: Serendipity on a Stick

What happens in Vegas, stays in Vegas.  Right? Well, I’ve learned that what happens in Austin, ONLY happens in Austin.  It’s a little thing I like to call South By Serendipity (aka #sxserendipity).

Food Truck culture

Our team has been in Austin since Thursday, attending the 26th Annual South By Southwest conference, better know to veterans of the event as simply ‘South by.’ We’re attending the interactive portion of the conference.

The things that happen when you bring together 25-30,000 of the world’s most connected techies, startup junkies, social media socialites, respected journalists, A-list movie and TV stars, big brand wunderkinds, app and game developers, and a preponderance of hipsters, in a few square block radius, are both amazing and unexpected.

In the past few days I’ve done the following:

The Driskill ~ SXSW Hot Spot

I may be a bit of a geek (and I’m not quite sure how that happened), but the result of so much happening in such a short period of time is pretty amazing.

The weather has been awful here up until today, but that has not dampened the spirit of the SXSW community.  They’re here to connect, to learn, to build awareness of what they’re doing and, yes, to party.  On that front, we’re not doing too bad either.  Tonight we’re hitting up the Foursquare party and tomorrow night we’re going to the Jay-Z concert.  And in between those two awesome events, we get to see our friend and colleague, Commander of the NEXIS Starship, Anthony Rotolo, present his first-ever talk at SXSW tomorrow afternoon: Star Trek and Social Media.

Pedicabs are the transportation of choice

Not bad for a few days in Austin.

Follow our crew: @rotolo @alyssahenry @dhrosen @j_lynn_smith @dhrosen @meglish @krkuchta and me, @kellylux.  We’ll be in town through Tuesday, so tweet at us if you want to say hi!


Kelly Lux

Kelly is the former Executive Editor of Information Space. Kelly currently teaches courses on Social Media, Online Community Management, and Content Strategy and Application, and she is currently the Assistant Director of the Communications@Syracuse program.

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