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Dig Strat & Analytics for Web

Section: M001 | Class No: 41445 | Credits: 3.0 | Course: IST322

About the Course

Students will learn to drive business value through a deep understanding of web analytics.  Course includes examination of web analytics models, factors affecting search engine rankings, and inbound tactics including pay per click campaigns.

Syllabus

Course Details

Day(s): TuTh | Time: 3:30pm - 4:50pm | Location(s): Hinds Hall 011

Professor of Record

Jeff Rubin


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