Skip to content

Syracuse iSchool Professor of Practice Jill Hurst-Wahl quoted in Oswego County Business Magazine

Syracuse iSchool Professor of Practice Jill Hurst-Wahl was recently quoted in the December 2009/January 2010 issue of Oswego County Business Magazine. Hurst-Wahl shared her expertise on webinars, a cost-effective way for organizations to train employees, in a special report published by the magazine.

Webinars are used to conduct live meetings, trainings, or presentations via the Internet. They are ideal for businesses because they are convenient, cheap, and facilitate communication among employees scattered across a large geographic area, she said.

Hurst-Wahl provided the magazine with tips on executing successful webinars. She said it’s important to keep in mind the audience’s attention span. Due to the brisk pace of new media, Hurst-Wahl said, most webinar audiences only have an attention span of 7 to 20 minutes. “[The] average length of a YouTube video is 2.7 minutes,” she noted.

“During the presentation, pace yourself, envision your audience, smile, and anticipate questions and answer them,” Hurst-Wahl told the magazine.

Hurst-Wahl is a graduate of Elmira College and received her MLS from the University of Maryland. Throughout her career, she has blended library science, information technology, and entrepreneurship. In the past, she worked as a trainer and a programmer/analyst in information technology and managed two corporate libraries. She currently owns her own consulting practice, Hurst Associates, which helps organizations understand and plan all aspects of successful digitization projects. In 2007, Hurst-Wahl was honored as the Minority Small Business Champion by the Syracuse office of the U.S. Small Business Administration.

Her interests include digitization, digital libraries, copyright, online social networking, Web 2.0, and virtual words. She teaches courses at the Syracuse iSchool on Digital Libraries; Creating, Managing, and Preserving Digital Assets; and Business Information Resources and Strategic Intelligence.

Back to top