"Digital Marketing for Public and Private Organizations" will be taught by Yannis Pollalis June 21-27, 2004. Marketing has become a complex art of effective (profitable) satisfaction of both customers' needs and of strategic business goals. At the same time, information technology and trade have increased the potential for global brands and have thus allowed public and private organizations to expand into new markets, offer new services and compete on a more equal footing with larger businesses. Digital tools such as the Internet and Customer Relationship Data-Mining, in combination with Virtual Distribution Channels have literally re-written all the existing marketing rules. This course evolves from marketing fundamentals and moves towards building brand management techniques and a digital MKT strategic plan for library services, government agencies' services and private-labeled goods. Yannis Pollalis, professor of the Department of Economic Sciences at the University of Piraeus in Greece, has consulted, researched and published numerous articles on strategic management of information resources, e-business development, IS planning and strategic marketing. His research has been funded by the NATO Science & Research Program in Europe, the European Network for SME Research, the Hellenic National Telecommunications and Post Commission and others. He is a member of the international editorial board for the International Journal for Information management (previously Regional Editor for North America) and Associate Editor for the International Quarterly Journal of Economics & Business published by the University of Piraeus. IST 600 M003 (72667) Digital Marketing for Public and Private Organizations June 21-27, Monday through Sunday, 9 a.m. to 5 p.m. 3 Credits Register online or mail or fax.
New Digital Marketing Course
March 22, 2004