Electronic Business Specialization
The Electronic Business (EB) specialization provides students with a greater level of understanding and competence in private sector strategies and approaches to conducting online commerce.
To complete the EB specialization, students in the IM degree program must take the two required courses for the respective specialization from the list below. The two EB required courses are indicated by one asterisk (*). In addition:
- Students in the Main Campus IM program must then take two more courses from the list.
- Students in the Executive IM degree program must take one more course from the list.
- Students in the Maxwell School MPA or MAPA graduate programs who want the EB specialization must take IST 618: Survey of Telecommunications and Information Policy, the two required courses, plus one more course from this list:
IST 553 Information Architecture for Internet Services
IST 500 Multimedia Technology
IST 619 Applied Economics for Information Managers
IST 642* Electronic Commerce
IST 678 Electronic Markets
IST 679* Electronic Commerce Technologies
IST 683 Managing Information Technology-Enabled Change
IST 775 Information Industry Strategies
This courework is designed to prepare students for success in the following EB-related positions:
- e-Business Analyst/Consultant/Project Manager
- e-Business Application Developer/Web Site Developer/Infrastructure Architect
- MIS Specialist/Manager/Director
Core competencies expected, and often required, in EB-related positions:
Business/Process:
- Experience in business case/ROI development and implementation.
- Expertise in project management.
- Understanding in business intelligence, ERP, CRM, and EPM (Enterprise Performance Measurement) concepts.
Technical:
- High-level working knowledge of web-enabling technologies and best practices, including but not limited to Java, HTML, ASP, PHP, XML, SQL, Unix, SQL server, Oracle database structures, the concept of application server.
- Working knowledge of current leading e-Business applications such as IBM WebSphere, BEA WebLogic, Sun One, Oracle AS, Macromedia JRun, etc.
- Knowledge in Portal and Intranet practices/technologies as well as B2B, B2C markets.
- Competency in utilizing web site-editing software.
- Deep understanding in web-enabling back-end database technologies and front-end integration.
- Familiarity with J2EE and .NET platforms.